HomeResearch Articles Brand and Communications: Planning Assumptions 2020

Brand and Communications: Planning Assumptions 2020

  • SiriusDecisions has identified five planning assumptions that should drive the agenda of brand and communications leaders in 2020
  • Brand and communications teams that successfully embrace technology are rewarded with greater measurability of their value and subsequent investment
  • Redoubling focus on audience needs drives higher-quality content and better audience engagement strategies
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?