HomeResearch Articles Brand Measurement Framework Deep Dive: Perception

Brand Measurement Framework Deep Dive: Perception

  • The SiriusDecisions Brand Measurement Framework provides a structured approach to measuring and tracking a brand’s impact over time
  • Brand perception measures an audience’s feelings about a brand, as well as the degree to which the brand is associated with specific messages and offerings
  • To build lasting brand affinity, organizations must connect with audiences on both a logical and emotional level
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?