HomeResearch Articles Brand Migration Deep Dive: Blank Slate to Exclusive

Brand Migration Deep Dive: Blank Slate to Exclusive

  • Blank slate brands must strive for exclusive status before reaching for the gold standard, building a trusted, value-oriented foundation
  • The transition from blank slate to exclusive is achieved by identifying brand objectives and targets, articulating brand values and operationalizing the brand
  • Effective brand migration must enlist the most powerful brand ambassadors: sales reps, key influencers and customer advocates
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