HomeResearch Articles Brand Migration Deep Dive: Danger Zone to Gold Standard

Brand Migration Deep Dive: Danger Zone to Gold Standard

  • Danger zone brands are well known, but suffer from a negative reputation whose causes and impact must be addressed
  • The transition from danger zone to gold standard requires three types of activities: acknowledge, solve and attack
  • If an organization can win back the trust of stakeholders, its brand can rebound and compete for a leadership position
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?