HomeResearch Articles Brand Migration Deep Dive: Exclusive to Gold Standard

Brand Migration Deep Dive: Exclusive to Gold Standard

  • Exclusive brands are trusted, and are thus well positioned for the amplification of their brand messaging
  • The transition from exclusive to gold standard status requires three types of activity: curate, broadcast and attack
  • When exclusive awareness efforts reflect and reinforce the original trust-building attributes, they position an organization to compete for a leadership position
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?