HomeResearch Articles B-to-B Demand Creation: By the Numbers

B-to-B Demand Creation: By the Numbers

  • B-to-b demand marketers are tasked with ensuring they continue to increase their scope of demand creation
  • With new trends in demand creation every year, demand marketers must evaluate each trend against their current status
  • To determine how they should broaden their scope of demand creation, organizations need data and proof points to build the right business case
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