HomeResearch Articles B-to-B Market Sizing: Identifying the Total Addressable Market

B-to-B Market Sizing: Identifying the Total Addressable Market

  • Market sizing is required to understand the breadth and attractiveness of market opportunities, and to conduct annual business planning
  • B-to-b organizations should clearly identify the market to be sized and use multiple data sources and approaches
  • By comparing results from a range of approaches and soliciting input from experts, organizations can improve the accuracy of market sizing and growth potential
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