B-to-B Market Sizing: Identifying the Total Addressable Market

Market sizing is required to understand the breadth and attractiveness of market opportunities, and to conduct annual business planning
B-to-b organizations should clearly identify the market to be sized and use multiple data sources and approaches
By comparing results from a range of approaches and soliciting input from experts, organizations can improve the accuracy of market sizing and growth potential

You must log in to client portal for full access to this content. Login

Take Action