HomeResearch Articles B-to-B Messaging Echelons

B-to-B Messaging Echelons

  • B-to-b messaging must be multi-dimensional to address a complex group-oriented purchasing processes
  • SiriusDecisions has defined the five most common audience levels, or echelons, that must be defined to build a messaging architecture
  • Many portfolio marketers struggle to understand their audiences at the most granular audience levels
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