HomeResearch Articles B-to-B Personas: Customer Role Attributes

B-to-B Personas: Customer Role Attributes

  • Marketers must understand the shift in perspective that happens once a buyer becomes a customer
  • Define customer roles based on the b-to-b persona template, adding elements to accommodate the viewpoint of individuals inside the customer lifecycle
  • Understand which roles are involved at each lifecycle stage, as well as their touchpoints and interaction preferences
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