HomeResearch Articles B-to-B Sales, Marketing and Product Alignment: What High-Performing Canadian Companies Do Differently

B-to-B Sales, Marketing and Product Alignment: What High-Performing Canadian Companies Do Differently

  • Alignment continues to be critical to b-to-b organizations looking to outperform peers in growth and profitability, but it is also challenging to sustain
  • Investments in process and technology deliver the greatest return only if they’re focused on business requirements, not false hopes or unclear goals
  • B-to-b leaders have significant opportunity to deliver faster, more profitable growth if they combine a focus on alignment with the power of new technologies
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