B-to-B Sales, Marketing and Product Alignment: What High-Performing Canadian Companies Do Differently

Alignment continues to be critical to b-to-b organizations looking to outperform peers in growth and profitability, but it is also challenging to sustain
Investments in process and technology deliver the greatest return only if they’re focused on business requirements, not false hopes or unclear goals
B-to-b leaders have significant opportunity to deliver faster, more profitable growth if they combine a focus on alignment with the power of new technologies

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