HomeResearch Articles Build a Better Service-Level Agreement

Build a Better Service-Level Agreement

  • A key component of effective lead management is a series of service-level agreements (SLAs) that clearly define shared processes and responsibilities            
  • SLAs should focus on two key lead passes; from marketing to teleprospecting, and from teleprospecting to field/channel sales
  • If your organization builds a process for certain prospects to bypass teleprospecting, separate rules will need to be built between marketing and the field/channel

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