HomeResearch Articles Building a Best-in-Class Channel Launch Plan

Building a Best-in-Class Channel Launch Plan

  • Channel launch plans should be built in coordination with the general launch plan, based on channel-specific audience needs, issues and supporting tactics
  • While a standardized template can be used for channel launches, a unique plan should be customized for each launch, reflecting the offering type and launch tier
  • Development of a channel launch plan should precede the development of a detailed channel launch checklist
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