HomeResearch Articles Building a Best-in-Class Sales Advisory Council

Building a Best-in-Class Sales Advisory Council

  • Reviewing preliminary concepts with sales is an important activity in the design stage of the SiriusDecisions Product Marketing and Management Model
  • Creating a sales advisory council (SAC) is a best-in-class way of formalizing the feedback process between sales and marketing
  • Product marketing and product management will each have their own set of agenda items to be reviewed by the SAC
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