HomeResearch Articles Building a Best-Practice Multilingual Content Strategy

Building a Best-Practice Multilingual Content Strategy

  • Global and regional marketing teams can use content marketing to build inbound awareness and seed demand, but they often struggle with how to accomplish this
  • Language and cultural considerations create additional confusion and complexity when organizations are trying to define and execute a content marketing strategy
  • To build the inbound engine, adopt a globally consistent yet locally relevant approach to multilingual content marketing strategy
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