HomeResearch Articles Building a Better Revenue Engine: Demand Sources for Sales

Building a Better Revenue Engine: Demand Sources for Sales

  • Go-to-market executives are challenged by lack of alignment of functions responsible for contributing the demand needed to achieve sales goals
  • Chief sales officers (CSOs) struggle to understand how much they should expect from the lead sources available to them and how to track progress
  • B-to-b organizations have an opportunity to increase accountability for all functions needed to deliver on the required demand goals to achieve sales targets
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