HomeResearch Articles Building a Buyer-Aligned Sales Process

Building a Buyer-Aligned Sales Process

  • A well-designed sales process aligns to the buyer’s decision-making process and includes prescriptive sales activities, assets and observable outcomes
  • Building a sales process begins with an assessment of the current process and its alignment to the buyer’s journey
  • Execute a sequence of seven steps to design, deploy, manage and measure the sales process
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