HomeResearch Articles Building a Marketing Operations Function: Regional Considerations

Building a Marketing Operations Function: Regional Considerations

  • Marketing operations is a sub-function within marketing that works to improve productivity to effectively operationalize the CMO’s strategy
  • Marketing operations’ core priorities are to provide data-driven decision-making, facilitate the development of the marketing plan and enable the plan’s execution
  • Global marketing operations and regional marketing operations each have owned responsibilities and shared responsibilities within six core priorities
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