HomeResearch Articles Building and Enhancing Preference Centers: A Four-Stage Approach

Building and Enhancing Preference Centers: A Four-Stage Approach

  • Sellers seeking to comply with data privacy regulations can use a preference center to request and capture prospects’ consent to store and process their personal data
  • Preference centers can also be used to capture more detailed prospect preferences, thus supporting deeper segmentation and the personalization of communications
  • When designing a preference center, organizations should use a four-stage approach, avoiding the temptation to create long, complex designs
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