Building and Enhancing Preference Centers: A Four-Stage Approach

Sellers seeking to comply with data privacy regulations can use a preference center to request and capture prospects’ consent to store and process their personal data
Preference centers can also be used to capture more detailed prospect preferences, thus supporting deeper segmentation and the personalization of communications
When designing a preference center, organizations should use a four-stage approach, avoiding the temptation to create long, complex designs

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