HomeResearch Articles Building an Effective Deal Registration Program

Building an Effective Deal Registration Program

  • Deal registration programs evolved from being a nice-to-have into a crucial element of a successful b-to-b partner program.
  • These programs also have proven effective at motivating partners to proactively hunt for new business with the confidence that their efforts will be properly rewarded.
  • Although deal registration can go a long way toward strengthening relations between a supplier and its channel partners, it can also alienate partners and/or push them toward competing suppliers if the program is perceived as complex, confusing or poorly executed.
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