HomeResearch Articles Building an Inspiring Brand Through Customer Engagement

Building an Inspiring Brand Through Customer Engagement

  • Many organizations don’t understand the crucial role of brand in attracting and keeping customers, and fail to invest the necessary effort, resources and budget
  • Changing business models and the radical transparency of social media mean that creating a great customer experience is more critical than ever before
  • Many organizations pay lip service to “our most valuable asset” but fail to invest in building a culture that will attract and engage the best talent
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