HomeResearch Articles Building an Integrated B-to-B Communications Function

Building an Integrated B-to-B Communications Function

  • In many b-to-b companies, communications is an isolated function, focusing primarily on corporate brand, executive communications and corporate advertising
  • Some communications teams also have been slow to adapt to the digital and social media transformation that has taken place elsewhere in marketing
  • Communications leaders must transform legacy structures to create a fully integrated function that drives measurable business value in concert with marketing, product and sales
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