HomeResearch Articles Building a Reporting Requirements Document

Building a Reporting Requirements Document

  • Documenting reporting requirements is an essential step in the development of meaningful b-to-b marketing reports and dashboards
  • Successful measurement efforts start with a clear understanding of the organization’s need for visibility into marketing performance
  • Precisely defined measurement specifications reduce the waste commonly seen in measurement efforts 
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?