HomeResearch Articles Building Discipline into Channel Demand Creation

Building Discipline into Channel Demand Creation

  • Channel executives are constantly juggling a host of demand creation activities; however, there tends to little connection between these activities and organizational goals
  • Previously introduced, our Channel TRED model is a tool that helps organizations classify spend and then reconcile it against stated strategy
  • Using the model to break down spend by deployment option will help b-to-b organizations optimize partner demand creation

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