HomeResearch Articles Building the B-to-B Crisis Communications Plan

Building the B-to-B Crisis Communications Plan

  • While communications crises are less frequent in b-to-b markets (vs. b-to-c), their impact can be equally destructive
  • Our research indicates that most b-to-b organizations either do not have a crisis communications plan or aren't satisfied with the existing plan
  • Crisis communications plans must prepare an organization to respond to a wide range of potential issues

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