HomeResearch Articles Building the B2B Crisis Communications Plan

Building the B2B Crisis Communications Plan

  • While communications crises are less frequent in B2B markets (vs. B2C), their impact can be equally destructive
  • Our research indicates that most B2B organizations either do not have a crisis communications plan or aren't satisfied with the existing plan
  • Crisis communications plans must prepare an organization to respond to a wide range of potential issues

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