HomeResearch Articles Building the B-to-B Newsroom

Building the B-to-B Newsroom

  • A need for an increasing amount of rapidly produced content is forcing marketing and communications teams to rethink their internal content creation resources
  • B-to-b newsrooms structured like a journalistic operation can help organizations efficiently increase their production of high-quality content
  • While a newsroom primarily acts as a marketing content engine, its vantage point must be broad enough to support a range of organizational initiatives and revenue objectives
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