HomeResearch Articles Building the Business Case for Marketing Data Investment

Building the Business Case for Marketing Data Investment

  • While most marketers know that good data is essential, building a financial case for data investment is often challenging
  • To defend a request for funds, define what improvements must be made, then show how it will impact growth or cost savings
  • Marketing may find a data investment ally in sales, as both teams will eventually benefit from it

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?