HomeResearch Articles Building the Business Case for Marketing Enablement

Building the Business Case for Marketing Enablement

  • While marketing leaders know that improving functional competencies is critical, building a financial case for enablement investment can be challenging
  • To defend funding requests and determine financial return, quantify the expected benefits from marketing enablement and compare to the estimated program costs
  • Leverage external vendors, marketing teams, finance and human resources as data sources to perform the cost/benefit analysis
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