HomeResearch Articles Building the Complete B2B Account Profile

Building the Complete B2B Account Profile

  • Account-based marketing and sales effectiveness depends on gathering intelligence at a company/account level
  • Traditional account profiles that focus on general business trends, financial reports and macro-level business goals aren’t specific enough to be immediately useful
  • Complete profiles target buying centers and the contacts they contain to help sellers and marketers define and prioritize actions

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?