HomeResearch Articles Bundled Offerings: Principles and Best Practices

Bundled Offerings: Principles and Best Practices

  • Organizations often create bundled offerings – combinations of distinct products and services – with the goal of increasing wallet share and deal size
  • When bundled offerings are successfully brought to market, buyers purchase more than they would have if the offerings were sold separately
  • Product managers and portfolio marketers must ensure that bundles are constructed to provide value to the buyer and the organization
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