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Business and Professional Services Buyers

  • SiriusDecisions surveyed hundreds of b-to-b buyers around the world, including buyers in the business and professional services industry, to gain insights about their buying behaviors and preferences
  • This report summarizes the role that buyers in business and professional services play in b-to-b buying decisions, including their engagement levels and content and interaction preferences
  • Organizations selling to buyers in business and professional services can use the information in this report about business and professional services buyers’ content, delivery channel and interaction preferences to develop more focused marketing and sales programs
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