HomeResearch Articles Business Transformation: Implications for Brand and Communications

Business Transformation: Implications for Brand and Communications

  • Many organizations fail to include strategic communications representation on transformation teams, limiting input to tactical elements of execution
  • Internal and external stakeholders are often left in the dark about plans and progress – creating undue anxiety, confusion and potential for error
  • A key success factor in achieving business transformation is the delivery of effective communications throughout all phases of the transformation
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