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Buyer Insights: CEO

  • The SiriusDecisions 2019 B2B Buying Study surveyed B2B buyers from around the world to gain insights into their buying behaviors and preferences
  • The data and findings in this report provide insights into the role that CEO buyers play during the purchase process, their engagement level, and their content and interaction preferences
  • Organizations selling to CEO buyers can use these insights to develop more effective marketing and sales programs
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