HomeResearch Articles Buyer Insights: Implications for Marketing to the Healthcare Industry

Buyer Insights: Implications for Marketing to the Healthcare Industry

  • The SiriusDecisions 2015 B-to-B Buying Study examined buyer behaviors and buying scenarios throughout the purchasing process
  • Although the ubiquity of digital content and formats has influenced the healthcare industry, this does not mean human interactions are no longer needed
  • Compared to buyers in other industries, healthcare buyers engage in more complex buying processes and prefer a higher level of reciprocity in buying interactions
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