Buyer Insights: Implications for Marketing to the Healthcare Industry

The SiriusDecisions 2015 B-to-B Buying Study examined buyer behaviors and buying scenarios throughout the purchasing process
Although the ubiquity of digital content and formats has influenced the healthcare industry, this does not mean human interactions are no longer needed
Compared to buyers in other industries, healthcare buyers engage in more complex buying processes and prefer a higher level of reciprocity in buying interactions

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