The SiriusDecisions 2019 B-to-B Buying Study surveyed b-to-b buyers from around the world to gain insights into their buying behaviors and preferences
The data and findings in this report provide insights into the role that line-of-business (LOB) leader buyers play during the purchase process, their engagement level, and their content and interaction preferences
Organizations selling to LOB leader buyers can use these insights to develop more effective marketing and sales programs
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