HomeResearch Articles Buyer Insights: Media or Entertainment Industry

Buyer Insights: Media or Entertainment Industry

  • The SiriusDecisions 2019 B-to-B Buying Study surveyed b-to-b buyers from around the world to gain insights into their buying behaviors and preferences
  • The data and findings in this report provide insights into the role that media and entertainment industry buyers play during the purchase process, their engagement level, and their content and interaction preferences
  • Organizations selling to buyers in the media or entertainment industry can use these insights to develop more effective marketing and sales programs
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