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Buyer Insights: Ratifier

  • The SiriusDecisions 2019 B-to-B Buying Study surveyed b-to-b buyers from around the world to gain insights into their buying behaviors and preferences
  • The data and findings in this report provide insights into the role that ratifiers play during the purchase process, their engagement level, and their content and interaction preferences
  • Organizations selling to ratifiers can use these insights to develop more effective marketing and sales programs
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