HomeResearch Articles Buyer Insights: Retail Industry

Buyer Insights: Retail Industry

  • The SiriusDecisions 2019 B-to-B Buying Study surveyed b-to-b buyers from around the world to gain insights into their buying behaviors and preferences
  • This report provides response data from the Buying Study about buyers in the retail industry, who are defined as professionals across roles and departments (e.g. merchandising, finance, e-commerce) who work in the retail industry (not to be confused with the retail buyer job role)
  • Organizations selling to retail industry professionals can use these insights to develop more effective marketing and sales programs
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?