HomeResearch Articles Calero: Transforming the Marketing Organization After a Three-Way Merger

Calero: Transforming the Marketing Organization After a Three-Way Merger

  • Calero transformed its marketing function to support the redefinition of its brand post-acquisition
  • Calero’s shift from product-centric to buyer-centric marketing resulted in a doubling of marketing-sourced deals
  • Armed with new visibility and brand messaging targeting the C-level, Calero increased its average deal size by 50 percent
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