HomeResearch Articles Campaign Budgets: Targeting and Program Planning Phases

Campaign Budgets: Targeting and Program Planning Phases

  • Moving from top-down campaign definition to specific execution plans and budget allocations requires a cross-functional targeting and planning team
  • Refine budget allocations for sub-campaigns targeting specific regions, industries and market segments
  • Allocate program budgets to specific cost centers to support global and regional development and execution activities

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