HomeResearch Articles Campaign Implementation Responsibility Assignment (RACI) Matrix Template

Campaign Implementation Responsibility Assignment (RACI) Matrix Template

  • The Campaign Implementation RACI Matrix Template helps organizations describe and clarify responsibilities for campaign implementation
  • Marketers can utilize the tool to ensure agreement across roles and a common understanding of expectations
  • Specify the roles, RACI labels, and stages and activities/deliverables used in your campaign implementation process and identify the nature of each role’s participation
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