HomeResearch Articles Channel Account-Based Marketing: Enterprise Accounts

Channel Account-Based Marketing: Enterprise Accounts

  • Large-account marketing for the enterprise customer tier requires close partnership between supplier and partner sales and marketing teams
  • Enterprise accounts are best supported by large partners that can bring additional focus and resources to address complex enterprise needs
  • A formal account-based marketing planning and execution process for enterprise accounts defines the roles and responsibilities of the supplier as well as the partner
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