HomeResearch Articles Channel Account-Based Marketing: Mid-Market Accounts

Channel Account-Based Marketing: Mid-Market Accounts

  • Suppliers targeting mid-market accounts should utilize partners that can scale named-account marketing efforts across a wide range of accounts and regions
  • Suppliers should create a prioritized list of specific attributes that represent the best-fit partner and offer a selection of targeted marketing plays
  • To best serve mid-market accounts, suppliers and partners must divide responsibilities depending upon account and opportunity
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