HomeResearch Articles Channel Campaign Readiness: Planning Deep Dive

Channel Campaign Readiness: Planning Deep Dive

  • Driving successful campaigns requires the creation of a blueprint to follow throughout the campaign lifecycle
  • Campaign plans should be focused on five key areas: targeting, channel segmentation, play foundation, reputation and nurturing
  • Systematizing not only how prospects will be drawn into a campaign, but what happens to them when they fall out is critical to long-term results

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