HomeResearch Articles Channel Communications: Supplier-to-Partner

Channel Communications: Supplier-to-Partner

  • A dedicated team may have responsibility for channel communications; if this role doesn’t exist, the responsibility often falls to channel marketing
  • Consistent communication with channel partners is vital to keeping them engaged and loyal
  • When communicating with partners, suppliers must focus on exactly what they want these partners to do

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?