HomeResearch Articles Channel Conflict Deep Dive: Partner Agreements

Channel Conflict Deep Dive: Partner Agreements

  • Many b-to-b organizations fail to include key terms in their partner agreements that can be used to mitigate conflict and drive performance
  • There are six core focus areas for channel leaders when creating or altering the structure of partner agreements
  • If original agreements cannot be altered, consider creating addenda or incremental letters of understanding to enhance your channel relationships

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