HomeResearch Articles Channel Coverage Model and Competencies: ISVs

Channel Coverage Model and Competencies: ISVs

  • B-to-b buyers demand integrated solutions to help them address key business issues
  • Independent software vendors (ISVs) provide customer-driven technologies that help platform suppliers expand their footprint in existing accounts and new markets
  • An effective channel coverage model led by a competent account manager is key to providing the right support structure for ISVs

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?