HomeResearch Articles Channel Management Cadence Deep Dive: Quarterly Business Reviews

Channel Management Cadence Deep Dive: Quarterly Business Reviews

  • Quarterly business reviews (QBRs) are essential for aligning with strategic partners and executing the joint business plan
  • Partner account managers must take ownership of implementing QBRs, and channel leaders must provide the training and tools they need to be successful
  • Channel organizations must treat QBRs as a requirement, not just a best practice
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