HomeResearch Articles Channel Marketing: Planning Assumptions 2018

Channel Marketing: Planning Assumptions 2018

  • SiriusDecisions has identified five areas of opportunity that should drive the priorities of channel marketing leaders in 2018
  • Buyer needs and market trends are influencing shifts in program design and partnering strategies
  • New approaches to demand and enablement strategies require investments in channel marketing and partner marketing capabilities to meet evolving requirements
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?