HomeResearch Articles Citrix: Leveraging Data-Driven Insight and Predictive Technology to Achieve Growth Goals

Citrix: Leveraging Data-Driven Insight and Predictive Technology to Achieve Growth Goals

  • Sales and marketing misalignment around lead generation definitions and processes can halt the momentum of demand programs
  • Maximizing the impact of investments in data and technology depends on the quality and consistency of the underlying processes
  • Citrix improved its demand creation results by aligning marketing and sales around clear qualification criteria while investing in infrastructure improvements
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