HomeResearch Articles Closing Sales Knowledge Gaps

Closing Sales Knowledge Gaps

  • Sales reps are a major conduit of information delivery to buyers, but buyers indicate that their interactions with reps are not always positive
  • Organizations continue to transfer knowledge to sales reps in ad hoc ways that do not resonate or are not scalable
  • Portfolio marketing and sales enablement teams must collaborate to ensure sales knowledge transfer programs are informed by rep needs
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?